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Episode 120 Tiki Surf – Riding the Waves of Legacy:
Exploring Episode 120 Tiki Surf of The UK Surf Show and the Storied History of Tiki Surf Shop
In episode 120 Tiki surf of The UK Surf Show, hosts Pete and Mitch delve into the rich tapestry of British surfing by spotlighting Tiki Surf Shop, a cornerstone of the UK’s surf culture. This episode not only celebrates Tiki’s enduring legacy but also introduces listeners to its recent evolution under new ownership.
Episode 120: A Deep Dive into Tiki’s Evolution
Released on December 22, 2024, episode 120 features candid conversations with both longstanding and new members of the Tiki team. The hosts explore Tiki’s journey from its humble beginnings to its current status as a premier surf brand. A significant highlight is the discussion on Tiki’s acquisition by Two Seasons, a move aimed at preserving the brand’s heritage while infusing fresh energy and modern retail strategies. Listeners gain insights into the challenges and opportunities that come with such transitions, especially in maintaining authenticity while embracing growth.
The Genesis of Tiki Surf Shop
Tiki Surf Shop’s roots trace back to 1963 when co-founder Tim Heyland crafted his first surfboard on the beaches of Brazil. Upon returning to the UK, Heyland partnered with Dave Aldrich-Smith, and together they established Tiki Surfboards in South Wales. By 1968, they relocated to North Devon, briefly setting up in Barnstaple before settling in Braunton in 1969 .
In an era devoid of a robust surfing industry, Heyland and Aldrich-Smith showcased ingenuity by sourcing materials from builders’ merchants and securing licenses to produce renowned surfboards like Bing, G&S, and Weber in the UK . Their commitment to quality and innovation laid the foundation for Tiki’s enduring reputation.
Pioneering Wetsuit Innovation
Beyond surfboards, Tiki made significant strides in wetsuit development. Recognizing the limitations of existing wetsuits, the founders designed suits tailored specifically for surfing. These designs underwent rigorous testing by the Tiki International Team, ensuring optimal fit, flexibility, and durability . This dedication to performance positioned Tiki as a leader in surfwear innovation.
A New Chapter with Two Seasons
In a strategic move to bolster its legacy, Tiki was acquired by Two Seasons in 2020. Stuart Roberts, owner of Two Seasons, emphasized the synergy between the two brands, highlighting Tiki’s rich heritage and the potential for modernization . Plans include enhancing digital platforms, expanding product lines, and maintaining the brand’s core values. Notably, Tiki’s iconic Braunton store underwent a refurbishment in 2022, blending modern aesthetics with its storied past .
Tiki’s Enduring Impact on British Surfing
Tiki Surf Shop stands as a testament to the evolution of British surfing. From its inception in the 1960s to its current status, Tiki has consistently championed innovation, quality, and community engagement. Its influence extends beyond retail, contributing significantly to the UK’s surf culture and industry.
Conclusion
Episode 120 of The UK Surf Show offers a compelling narrative of Tiki Surf Shop’s journey, capturing the essence of a brand that has weathered the tides of change while staying true to its roots. As Tiki embarks on this new chapter under Two Seasons, it continues to inspire and shape the future of British surfing.
For a deeper dive into Tiki’s legacy and its role in the UK’s surf scene, listen to the full episode of The UK Surf Show on Apple Podcasts.
